Design – Hoffman Barney & Foscari Ltd

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CLASSICAL. MODERN. TIMELESS. IN OTHER WORDS: ICONIC
IT'S THE NEW REALLY SOPHISTICATED HBF MUG IN PORCELAIN THE FIRST CREATURE
OF THE DESIGN DIVISION OF HOFFMAN, BARNEY & FOSCARI LONDON

Bursts onto the international scene like a great classic even though it was only formed yesterday. It's beyond time and fashion. It was thought of and prototyped in 3D with the latest materials made and produced in porcelain, glowing and very fine. The play of intersecting and peremptory black colour and embossed – at the same time beyond any scheme and order – that pass through them making them an object of art rather than a luxury item. The small saucers that traditionally form the base of a cup of this type have in reality been thought of and prototyped to be a plate, that is, larger than the medium of saucers, an infinite circular space where you can place small pastries, like rubbers, biscuits as well as pencils or pencil sharpeners, in other words, everything that is close to your heart according to the destination that we want to assign our HBF Mug. A real and true collectors item. It is something that once bought we will want to exhibit in our homes, in our collections; in our art galleries, in our museums of contemporary art. Something that maybe, instead, we want to admire, watching it glowing and reflecting the street lights and a huge illuminated hall. Others would want it on their creative director desks, opinion-leaders, interior designers, writers, captains of industry of a new sustainable capitalism, actors and actresses, visionaries for a better world, poets, modern thinkers, cinema directors on set, art collectors.

“...Fill it with American Coffee? It's possible.
Fill it with pencils? Fantastic.
Fill it up with treasures and happiness? Why not.
Everything is possible if you have the HBF Mug in your hands.
We prefer just to admire it: the most legendary iconic mug to appear in the last few years.
The New HBF Iconic Mug.
To have it is really something....”

PICTURES BY SARA DI MINNI AND TONY MANOLA FOR HBF / THE CHERRYBOMB STUDIO IN LONDON, HOLBORN FEBRUARY 2018

The new HBF Iconic Mug prototype

THE MAKING OF

Coesum for Hoffman, Barney & Foscari

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THE NEW HBF ICONIC MUG: THE GENESIS

The prototype of the HBF Iconic Mug – a highly designed product made with additional manufacturing technology, has its origins in hand made designs (strictly in pencil and then with a simple black brush) by Glauco Della Sciucca. Later a more concrete idea of the Mug was sent for graphic elaboration and relative rendering to the design division of HBF where the Head Designer, Marchegiani, took personal responsibility. Finally, for the realisation of the product the work was sent to the Italian company Coesum which followed the making of the model. Coesum is a large Italian company with their headquarters in Abruzzo who have specialised in the production of prototypes for the manufacturing industry for over twenty years. Specifically, the production process adopted for this project is stereo-lithography, modern technology of rapid prototyping suitable for the realisation of prototypes which have a very important aesthetic impact. The process foresees the construction of prototypes through the solidification of an epoxy resin through a laser which solidifies it. The prototype is created by starting from the base and proceeding towards the top by a layer of 0.1mm. At the end of the process the product is taken from the machine sanded down and varnished by hand so as to reach the desired finish. Stereo-lithography is the best process for the construction of aesthetic prototypes as far as reaching a high level of detail which other processes of prototyping are unable to reach. The prototypes are very smooth to the touch when finished and the layers of construction are not visible to the naked eye and this allows us to follow on the surface of the pieces successive painting as in this case, but also metallization, silkscreen and polishing. The experience of the Coesum Group, which for many years has offered services of rapid prototyping and manufacturing in all sectors of the automotive industry, the electronic, medical and military, has allowed it to benefit from very high results. All of the machines in Coesum perform the notes sent, in that sense, from the same Coesum to Hoffman, Barney & Foscari and are exclusively of a professional nature so as to satisfy the needs of an exclusively business market. Not only prototyping, Coesum has the capacity to follow the client in all phases of the development of the product, from the design stage through to the industrial production of the products and components in plastic and aluminium. A unique interlocutor for all phases of the development of the industrial products. A partner that Hoffman, Barney & Foscari, also following this collaboration, recognises and values as amongst the absolute top in the sector. In the film clip of making of, produced by the Italian broadcaster Luigi Di Carlo, we can see the work of handmade varnishing realised by Rocco Santoleri, Coesum.

TESTIMONIALS

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HBF STUDIO DESIGN HOLBORN
FOR THE PHOTOGRAPHIC SESSION OF THE NEW HBF ICONIC CUP

On the 23rd of February 2018 at the photographic studio in Holborn London a meeting was held to immortalise the prototype of the Iconic Cup together with a selected team of friends and celebrities. Around ten o/clock in the morning the prototype design division of HBF met with the Londoners the Count and Countess Inesa and Barrington De La Roche, the Italian actors Ezio Budini, Lorena Antonioni, Enrica Guidi, Véronique Vergari, the iconic Italian director Luisa Pretolani and the British actress Beth Lockhart all photographed along with the Iconic Cup that, from the beginning had already been noticed not only for its shape

– a plate bigger than normal, sculptured and well oversize – but also for the incisiveness of its design, in the scent of abstract art. The creative director of the photographic session, Glauco Della Sciucca and HBF executive producer Walter Trovato took the various shots of the Ph Tony Manola and Sara Di Minni. Glauco Della Sciucca also had the idea for the abstract design of the Cup while the Italian designer Giordano Marchegiani elaborated the rendering in 3d. Production of the prototype was entrusted to the Italian company Coesum.

COMING SOON

FROM THE HBF DESIGN & LUXURY GOODS LAB

ABOUT US:
THE ROAD TRAVELED. THE IDEAS FOR TOMORROW.

Hoffman, Barney & Foscari Limited is a multi-divisional Company and brand profile which was founded in London in 2017 and specialises in the creation of original prototypes (HBF Design and Luxury), creation and production (and co-production) of feature films for the Cinema and digital streaming (HBF Pictures), audiovisual for the Internet, digital TV and multi-medial relative convergence, co-production, production and promotion of events related to culture, to the Cinema and the Arts in general. Apart from producing and co-producing Cinema, Tv Formats, Audiovisual, Prototypes of Design and Events, HBF will be proposing to introduce the HBF Interiors, HBF House, HBF Accademia Italiana e Internazionale delle Arti e dei Mestieri, HBF Masterclass to draw up a draft for programmes and contents designed for the organisation of international seminars, workshops and conferences, beyond the creation of strategic formative modes connected to the study and practice (not just 2.0) of the performing arts, visual and figurative inside a physical Academy and on line typical of HBF, and the creation of a possible contest that will involve schools of excellence, teachers and students engaged in the same qualitative commercial and artistic sector of Hoffman, Barney & Foscari. HBF, a multitasking Brand par excellence, promotes, also through an intense activity of the assignment of rights of the production and commercialisation of their prototypes and products, a vision and a conception of the world, of art and of digital capitalism absolutely connected to the necessity to co-exist, more than ever, Man and the Environment, the Arts and Business, Humanism and Industry, Culture, Audience, People and Ideas.