HBF STUDIO DESIGN HOLBORN FOR THE PHOTOGRAPHIC SESSION OF THE NEW HBF ICONIC CUP
On the 23rd of February 2018 at the photographic studio in Holborn London a meeting was held to immortalise the prototype of the Iconic Cup together with a selected team of friends and celebrities. Around ten o/clock in the morning the prototype design division of HBF meet with the Londoners the Count and Countess Inesa and Barrington De La Roche, the Italian actors Ezio Budini, Lorena Antonioni, Enrica Guidi, Véronique Vergari, the iconic Italian director Luisa Pretolani and the British actress Beth Lockhart all photographed along with the Iconic Cup that, from the beginning had already been noticed not only for its shape – a plate bigger than normal, sculptured and well oversize – but also for the incisiveness of its design, in the scent of abstract art. The creative director of the photographic session, Glauco Della Sciucca and HBF executive producer Walter Trovato took the various shots of the Ph Tony Manola and Sara Di Minni. Glauco Della Sciucca also had the idea for the abstract design of the Cup while the Italian designer Giordano Marchegiani elaborated the rendering in 3d. Production of the prototype was entrusted to the Italian company Coesum.
